Some of the first print ads that "Broadway's Biggest Blockbuster" ever ran: New York Times (left), New York Magazine (right)

To mark WICKED's 10th anniversary on Broadway, the show took not one but two billboards leading into Times Square. Challenge here was to make the boards work together, as well as independently. They read: "10 years of Defying Gravity..." and "...100 Yards Away"

Courtesy of SERINO/COYNE
Creative Director: Nancy Coyne, Carolyn London
Art Director: David Barrineau