MAMMA MIA!

Broadcast campaign for the mega-hit musical MAMMA MIA! using parody lyrics I wrote with the blessing of ABBA's own Benne Andersson and Björn Ulvaeus. 

Courtesy of Serino Coyne
Creative Directors: Tom Callahan, Vinny Sainato
Creative Directors: Tom Callahan, Vinny Sainato
Animator: Amar Mitra

Shook things up beyond "Dancing Queen" and "Mamma Mia" with a brand-new beat, look and feel for the first time in the show's history.

When the show announced its fall closing date in spring, we milked the summer rush and went out with a bang. The result? Three months of sold-out performances, leading up to a record-breaking final week on Broadway.

Art directors: David Barrineau, Christy Borg, Doug Ensign

Additional work below: