ELF THE MUSICAL

Elf the Musical returned to Broadway for a short holiday engagement starring Wayne Knight (aka Newman from "Seinfeld") as Santa. TV spot aired to tease the engagement; various print and digital below for various different initiatives.

SERINO/COYNE
Creative Director: Tom Callahan
Art Director: Jared Narber & Joe Alesi
Broadcast Associate Creative Director: Zack Kinney