Jack of all trades. Master of some.

I am a creative and marketing strategist with experience developing copy and content across print, video, outdoor, digital and social media for  clients in entertainment, media, the arts, nonprofit, higher education, startups and more. I also do work in voiceover and lettering in my native English, as well as in my adopted mother tongues: Catalan and Spanish

My focus gravitates toward words — writing them, voicing them and drawing them — and how they relate to our environment to grab attention and make a difference. Yet my degree in Economics-Statistics from Columbia University taught me to recognize that numbers can tell a story, too. A dancer at heart, I balance the fine line between pragmatism and creativity in all that I do and I'm eager to take on new challenges.


DOWNLOAD MY RÉSUMÉ:
ENGLISH • CASTELLANO • CATALÀ  

EXPERIENCE

FREELANCE COPYWRITER, STRATEGIST & VOICEOVER April 2016 – Present
Barcelona Metropolitan (senior editor), Future HindsightUplift Parents, DragDropr, NowThis branded content; Jewish Theological SeminaryParaflightEMS.comNancySnell.com

COLUMBIA UNIVERSITY  New York, NY
Associate Director of MarketingColumbia College Alumni Association  July 2016 – March 2018
Wrote, designed & managed web, email, print, social & video content for alumni of the #2 ranked college in the world; wrote articles & original video scripts for programming & educational opportunities; analyzed website traffic & directed digital advertising budget; developed UX for college-wide mentoring program

SERINO COYNE (An Omnicom Group)  New York, NY
Copywriter July 2011 – July 2016 (Previously Junior Copywriter through October 2013)
Jersey Boys, An American in Paris, On Your Feet! The Emilio and Gloria Estefan Musical, Lincoln Center for the Performing Arts, Second Stage Theatre, Disaster! A New Musical, Mamma Mia!, The Book of Mormon, Les Misérables, Lady Day starring Audra McDonald, The Realistic Joneses, A Raisin in the Sun starring Denzel Washington; Wicked, The Metropolitan Opera, The Phantom of the Opera, The Lion King, Newsies The Musical, Mary Poppins, Elf The Musical, Annie, Peter and the Starcatcher, Edward Albee's Who's Afraid of Virginia Woolf?, Bette Midler in I'll Eat You Last, Lewis Black: Running On Empty, Mike Tyson: Undisputed Truth, Bring It On The Musical, Clybourne Park, The Gershwins' Porgy & Bess, Seminar starring Alan Rickman

CATALAN INSTITUTE OF AMERICA New York, NY
Part-Time Executive Director April 2014 – May 2015
Managed all communications in both English and Catalan; increased membership by 20% to 150 members; organized cultural events, from family workshops to 200+ person concerts (including Manel) and festivals

SITUATION INTERACTIVE New York, NY
Creative/Copywriting Intern Fall 2010 – Spring 2011; Account Intern Spring 2009 – Summer 2010
Developed the first-ever social content for Broadway’s The Lion King and Mary Poppins; coined "Grandma's Sweet 116" for The Addams Family on Broadway; worked with Google Adwords and Analytics; Additional work included content for the Met Opera's Ring Cycle microsite

ADDITIONAL EXPERIENCE
 

CAROL FOX & ASSOCIATES  Chicago IL
Marketing and Public Relations Intern Summer 2009

IVY INSIDERS (REVOLUTION PREP) Chicago, IL
Co-Branch Manager & Head ACT Instructor Summer 2008

SCHOOL OF AMERICAN BALLET New York, NY
Part-Time Resident Adviser Summer 2011

EDUCATION

COLUMBIA UNIVERSITY New York, NY
Columbia College, Class of 2011 // Economics-Statistics, Hispanic Studies
Bachelor of Arts, Magna Cum Laude

SCHOOL OF VISUAL ARTS New York, NY
Intermediate Graphic Design with Skip Sorvino (Winter – Spring 2016)
Voice-Over & Boot Camp with Valerie Smaldone (Spring 2015)

UNIVERSITY OF CHICAGO LABORATORY SCHOOLS Chicago, IL
High School Diploma

SKILLS

Professional
creative strategy & development • copywriting, editing & proofreading • social media management • voiceover recording & directing • music editing

Technical
Adobe Photoshop, InDesign & Illustrator • Garageband • MS Office & MailChimp • Facebook Ads Manager • Google Analytics • Experience with Salesforce, ConstantContact, Dreamweaver & Drupal

Languages
English (native) • Catalan (professionally fluent, C1 certification from Institut Ramon Llull) • Spanish (professionally fluent)

Other
Lettering • Dance & choreography (ballet, hip hop)