CAREER

My first foray into copywriting began at age six when my best friend and I would mute the television during commercial breaks and ad lib our own announcer copy. A decade and a half later, I joined the creative department at the full-service agency, Serino Coyne, where I worked on ads for Broadway shows and other award-winning performing arts clients.

In 2016, I returned to my alma mater, Columbia University, to develop content for fellow alumni as an Associate Director of Marketing for Columbia College Alumni. I also write, design and consult freelance for select clients, including a productivity/ADHD coach, a paramedic small business owner and an architect.

AND THEN SOME

I am fluent in Catalan and trained in both classical ballet and hip hop dance. Since 2013, I have been a volunteer for DOROT meal package delivery and I am exploring my penchant for type and lettering through courses at SVA and a few small side projects.

Photo Credit: Jared Narber

Photo Credit: Jared Narber

 // DOWNLOAD MY RÉSUMÉ //

EXPERIENCE

COLUMBIA COLLEGE, COLUMBIA UNIVERSITY  New York, NY
Associate Director of MarketingColumbia College Alumni  July 2016–Present
Develop, design and manage content for a network of 49K+ alumni; lead all social media endeavors, paid and organic; write original scripts and stories for programming and fundraising campaigns

FREELANCE COPYWRITER, STRATEGIST & DESIGNER April 2016–Present
Latest work: NowThis branded content; ParaflightEMS.comNancySnell.com

SERINO COYNE (An Omnicom Group)  New York, NY
Copywriter July 2011–July 2016 (Previously Junior Copywriter through October 2013)
Jersey Boys, An American in Paris, On Your Feet! The Emilio and Gloria Estefan Musical, Lincoln Center for the Performing Arts, Second Stage Theatre, Disaster! A New Musical, Mamma Mia!, The Book of Mormon, Les Misérables, Lady Day starring Audra McDonald, The Realistic Joneses, A Raisin in the Sun starring Denzel Washington; Wicked, The Metropolitan Opera, The Phantom of the Opera, The Lion King, Newsies The Musical, Mary Poppins, Elf The Musical, Annie, Peter and the Starcatcher, Edward Albee's Who's Afraid of Virginia Woolf?, Bette Midler in I'll Eat You Last, Lewis Black: Running On Empty, Mike Tyson: Undisputed Truth, Bring It On The Musical, Clybourne Park, The Gershwins' Porgy & Bess, Seminar starring Alan Rickman

CATALAN INSTITUTE OF AMERICA New York, NY
Part-Time Executive Director April 2014–May 2015
Managed all communications in both English and Catalan; increased membership by 20% to 150 members; organized cultural events, from family workshops to 200+ person festivals

SITUATION INTERACTIVE New York, NY
Creative/Copywriting Intern Fall 2010–Spring 2011; Account Intern Spring 2009–Summer 2010
Developed the first-ever social content for Broadway’s The Lion King and Mary Poppins; worked with Google Adwords and Analytics; Additional work included content for The Addams Family on Broadway and the Met Opera's Ring Cycle microsite

ADDITIONAL EXPERIENCE
 

CAROL FOX & ASSOCIATES  Chicago IL
Marketing and Public Relations Intern Summer 2009

IVY INSIDERS (REVOLUTION PREP) Chicago, IL
Co-Branch Manager & Head ACT Instructor Summer 2008

SCHOOL OF AMERICAN BALLET New York, NY
Part-time Resident Adviser Summer 2011

EDUCATION
 

COLUMBIA COLLEGE, COLUMBIA UNIVERSITY New York, NY
Magna Cum Laude, King's Crown Leadership Award

SCHOOL OF VISUAL ARTS New York, NY
Intermediate Graphic Design with Skip Sorvino (Winter-Spring 2016)
Intro to Voice-Over & Boot Camp with Valerie Smaldone (Spring 2015)

UNIVERSITY OF CHICAGO LABORATORY SCHOOLS Chicago, IL
High School Diploma


SKILLS

Professional
creative strategy & development • copywriting, editing & proofreading • social media management • voiceover recording & directing • music editing

Technical
MS Office & MailChimp • Adobe Photoshop, InDesign & Illustrator • Experience with Dreamweaver & Google Analytics

Languages
English (native) • Catalan (professionally fluent, C1) • Spanish (high-proficiency)

Other
Dance & choreography (ballet, hip hop)